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Slim innoveren in de landbouw - Ontwikkel en realiseer je innovatief idee via samenwerking

In dit project gingen Universiteit Gent (faculteit Bio-ingenieurswetenschappen onder leiding van professor Xavier Gellynck) en het Instituut voor Landbouw en Visserijonderzoek (ILVO) (onder leiding van professor Ludwig Lauwers), via actie-onderzoek na hoe er kan voor gezorgd worden dat landbouwers via samenwerking hun innovatief idee kunnen realiseren, met als doelstelling om de innovatiecapaciteit van landbouwers te verhogen via deelname aan netwerken.

Innoveren: van idee tot realisatie...

Netwerken en samenwerken in de landbouw zijn vaak de sleutel tot innovatie. Bedrijven die over de eigen muren heen kijken, staan sterker en spelen hierdoor sneller in op de noden van de markt. Netwerken helpen de krachten te bundelen om innovatieve ideeën uit te werken tot een 'win-win' voor iedereen. Een landbouwer gelooft bijvoorbeeld in een nieuw of aangepast product, ziet meerwaarde in aangepaste verpakkingen, of een andere manier om zijn consumenten te beleveren, alleen... hij weet niet goed op welke manier deze veranderingen op een succesvolle manier in de praktijk te brengen. In dat geval kunnen netwerken helpen om de doelgroep te verkennen, om samen met mogelijke afnemers, leveranciers of collega-landbouwers en kennisinstellingen na te denken over de ontwikkeling en realisatie van het idee, om de haalbaarheid van het idee in te schatten, enzovoort.

Toch stranden veel goede ideeen vaak ergens onderweg en komt veel creativiteit niet tot ontplooiing. Het uitbouwen en benutten van een goed samenwerkingsverband is niet eenvoudig. Netwerken is tijdsintensief, verlangt dat de landbouwer het erf verlaat en gericht gesprekken aangaat.

Om hierbij ondersteuning te bieden werd binnen dit project een brochure ontwikkeld die de belangrijkste aandachtspunten voor optimaal gebruik van netwerken in elke fase van het innovatieproces bundelt. Afhankelijk van de fase waarin het innovatieproces zich bevindt zijn andere kennis en andere partners nodig. Bij elk van deze fases worden aandachtspunten, tips, links of praktijkvoorbeelden meegegeven om de landbouwer verder op weg te helpen. Bijgevoegd aan dit artikel is de brochure terug te vinden.  

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